The Marketing Optimist

Search Marketers of the Year | Goodway Group's Lisa Little

January 19, 2021 Justin Orkin / Lisa Little Season 1
The Marketing Optimist
Search Marketers of the Year | Goodway Group's Lisa Little
Chapters
The Marketing Optimist
Search Marketers of the Year | Goodway Group's Lisa Little
Jan 19, 2021 Season 1
Justin Orkin / Lisa Little

Today's guest is Lisa Little. 

Lisa is part of the Search Center of Excellence for Goodway Group, responsible for driving excellence through establishing best practices, providing industry thought leadership, and navigating the complex search landscape. 

Lisa is also a proud winner of the 2020 Search Marketers of the Year Awards for Search Engine Land. 

Her background is in digital marketing with a heavy focus on paid search and e-commerce. With more than 15 years of marketing experience, Lisa has held both in house and agency management positions delivering on her commitment to be a Search Sherpa for brands and her peers.

Key Takeaways: 

  • The importance of learning & development. Learning isn’t one size fits all and can be fun! 
  • Leaning in with a growth mindset, infused with agility, creativity, flexibility & accountability. 
  • Search Engine Land is a wonderful resource for organic, paid, e-commerce content and much more. 
  • When it comes to an experience for a customer, convenience and experience are everything. 

Connect with Lisa on LinkedIn

Show Notes

Today's guest is Lisa Little. 

Lisa is part of the Search Center of Excellence for Goodway Group, responsible for driving excellence through establishing best practices, providing industry thought leadership, and navigating the complex search landscape. 

Lisa is also a proud winner of the 2020 Search Marketers of the Year Awards for Search Engine Land. 

Her background is in digital marketing with a heavy focus on paid search and e-commerce. With more than 15 years of marketing experience, Lisa has held both in house and agency management positions delivering on her commitment to be a Search Sherpa for brands and her peers.

Key Takeaways: 

  • The importance of learning & development. Learning isn’t one size fits all and can be fun! 
  • Leaning in with a growth mindset, infused with agility, creativity, flexibility & accountability. 
  • Search Engine Land is a wonderful resource for organic, paid, e-commerce content and much more. 
  • When it comes to an experience for a customer, convenience and experience are everything. 

Connect with Lisa on LinkedIn